Overwatch was unveiled at BlizzCon 2014 in a fully playable state and was in a closed beta from late 2015 through early 2016. An open beta in May 2016 drew in nearly 10 million players. The release of the game was promoted with short animated videos to introduce the game's narrative and each of the characters. Upon official release, Overwatch received universal acclaim from critics, who praised the game for its accessibility, diverse appeal of its hero characters, bright cartoonish art style, and enjoyable gameplay.
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